Point illustrated – by Bulldog and Partners
If you want information to stick, motivate and make a difference, a well told story is often the best way to go. And that’s because our brain is wired for empathy. Our brain is mirroring all the emotional responses a story creates – no matter if it’s “really” happening to you or if it’s just a story.
Whether the message is your company’s new strategy, necessary behavioral changes in the workplace or onboarding of new employees, the most important thing is to create images and emotions that stick in the mind of the target audience.
And film is a particular powerful medium for just that.
And that is what we do at Bulldog and Partners.