Coop IT wanted to show how the entire organisation was connected by systems, that managed demand, delivery, inventory and revenue. They needed an internal film targeted at employees with a lot of humour and energy. And that’s just what they got.
We created a warm and light-hearted environment, which takes you through every single aspect of Coop IT and the relationship between the supermarkets, the farmers and the customers.
In a whiteboard film like this, with a fixed focus that’s constantly moving through a world as it’s being drawn, timing is everything. And the option of slowing down the pace or speeding it up, provides a lot of room to play with the audience and their anticipation.
This is a good example of how the whiteboard format can be used with humour to enhance the impact of a message and the engagement of an audience.