BOLIGSELSKABET SJÆLLAND – “Sådan får du bolig hos os”
Animated information film
Boligselskabet Sjælland is a social housing association, where a paid membership gives access to a wide range of rental apartments. They needed a film which explained the process of getting an apartment to current members and potential members.
The main purpose of the film was to communicate that the start-date of a membership determined ones position on the waiting lists. People who sign up first are also offered housing first. In addition the film would also function as a demonstration of the new website, showing how easy it is to search for specific housing opportunities and then signing up on the waiting lists.
In order to reach the target audience, a diverse group of people in all ages, professions and from different cultural backgrounds, we emphasized the use of clear-cut visuals and a straightforward depiction of the different options and choices.
The film is produced in the same style as a previous film we made for Boligselskabet Sjælland, to support the established universe and create a connection between the two.
Watch the film about the financial aspects of Boligselskabet Sjælland here: http://bulldogandpartners.com/portfolio-item/boligselskabet-sjaelland-afdelingens-budget/