COOP IT

Whiteboard film

Coop IT wanted to show how the entire organisation was connected by systems, that managed demand, delivery, inventory and revenue. They needed an internal film targeted at employees with a lot of humour and energy. And that’s just what they got.

We created a warm and light-hearted environment, which takes you through every single aspect of Coop IT and the relationship between the supermarkets, the farmers and the customers.
In a whiteboard film like this, with a fixed focus that’s constantly moving through a world as it’s being drawn, timing is everything. And the option of slowing down the pace or speeding it up, provides a lot of room to play with the audience and their anticipation.

This is a good example of how the whiteboard format can be used with humour to enhance the impact of a message and the engagement of an audience.