KAB – Bolig+

Whiteboard film / Image film

KAB wanted to enhance the awareness of their organization and their overarching purpose. They wanted a larger degree of resonance and engagement in their target audience. We did this by telling a story about the conditions in KAB, what they really mean and how they differ from those of other housing organisations.

KAB wrote the script themselves, while Bulldog and Partners did the recordings, the production and the animation. The film was produced in our own studio with a professional visual artist. The film exists in both a Danish and an English version.

The main film was later followed by several other whiteboard films, as the format fit nicely with the organization and their target audience. The films can be seen on YouTube and at present time (April 2015) they have more than 25,000 views in total.