NORDEN – CSR
NORDEN operates in global tram shipping. A market with a lot of competition and where the conditions for doing business have historically been price, stability and flexibility. In recent years; however, CSR has increasingly gained legitimacy as a viable driver for business. NORDEN, being proactive in their industry, wanted to make a film to communicate their CSR strategy. The film had to work for a range of different internal and external stakeholders such as customers, employees, investors and business partners.
The result is a whiteboard film that communicates the CSR concept, that CSR isn’t new for NORDEN, the specific CSR strategy and the perspectives it has for NORDEN