The shipping Company NORDEN wanted to brand itself as the preferred partner within global tramp shipping. To do that they needed an image film to show at their general assembly, on their website, and online.
Our aim was to align the graphic identity of the film with NORDEN’s corporate identity as a modern shipping company. The look and style of the film was distinct in the otherwise traditional and conservative industry, and helped NORDEN distance itself from the competition.
The film was produced in cooperation with Bottomline Communications, who were responsible for the strategic communication.