Novo – Telepresence
Novo Nordisk wanted a film, which showed the advantages of using their brand new telepresence suite. The idea was to highlight all the improvements made possible by the teleconference system, compared to the difficulties of before.
The concept shows the contrast by telling to different stories. First the old way of things, where an employee travels across the Atlantic to participate in an important meeting. And secondly, the new and much easier telepresence meeting.
Every single cost; money, time, co2 emissions, was totalled up during the trip across the Atlantic and compared to the leisurely and efficient way of the telepresence.
The film ends with a total, showing the entire drawing – each step of the story. This is a great technique for getting a message to stick. Repetition like this gets the mind focused on patterns and visual reminders.