Motion and Emotion
Film is a powerful tool when you need to communicate facts in a simple and accessible way. And the main reason for that is storytelling.
Storytelling presents information through metaphors and imagery – it’s a way of taking your audience on a journey. To give them an experience, which will help them understand your message and why you need them to take a certain action.
And here emotional storytelling can play an important role.
Most information films lack emotion. And sometimes that’s a good thing, sometimes emotion gets in the way and clutter up the message.
But other times emotion can make a real difference. It can support the message and provide a strong foundation and a long lasting effect on the audience.
We recommend emotionally driven storytelling when the subject matter demands it. It’s not a method you want to toy with unless there’s a good reason for it. In the end you could end up alienating your audience, if you’re not careful. But in other cases it might just be the only viable option – and a perfect fit.
That could be the case when you’re dealing with a sensitive topic or when you need to maximize audience sympathy to achieve your desired effect.
Think of emotional driven storytelling as an alternative to the traditional pedagogical narrative. It’s another kind of method that employs another set of tools – but with the same objective: to get your message across loud and clear.
But to achieve that through emotional storytelling, the message needs to be delivered carefully and with respect.
A moment of silence after an important statement, or a calm and reassuring pace of narration and camera movement, can set the right tone and take the audience closer to the core feeling of the story.
Like the film we did for Region Sjælland. They needed to communicate the delicate nature of coordinating treatment of people undergoing both psychiatric treatment and abuse treatment. In order to reach the desired impact in the target audience, the people working within the relevant parts of the healthcare system, we created a format and a narrative which focused on empathy and the human aspect.
We presented the facts for a way forward, a way of handling these challenges, but kept the emotions front and center. The result was a moving and motivating film – a film that first and foremost spoke to the heart. And that’s what emotional storytelling does best.