When you want something done right, do it yourself!… Right?
Actually, it’s the other way round.
If you want something done right, you have to motivate the right people, in the right way.
And this is usually where it gets tricky.
It’s one thing to visualise the road to success, but it’s something else entirely, to communicate it to those around you in an efficient way.
And without the right communication, you’re left with the wrong results.
The key is to motivate employees to be engaged. They need to care. Care about the project, the corporation, the customers. And they need to commit themselves to the core strategy, and adopt it as their own.
That’s how you make sure, that things are done right. And that’s how you get the most out of your company… and your employees.
So, the question is: how do you motivate people? How do you encourage and engage everyone to pull in the same direction?
The quick answer is, that you catch more flies with honey than with vinegar.
By framing a corporate message as a simple and relatable story, you talk directly into a basic human desire – a desire to be engaged. And this is the key to effective internal communication.
In a world where information is everywhere, all the time, the average employee is experiencing information overload on a daily basis. Most people have adapted to an unconscious filtering of information. Sometimes this means, that important knowledge is lost, filtered out by mistake, ending up in the trash along with the rest of the mind’s junk mail.
And this is where a great narrative can make a big difference. A well-told story has a way of drawing in the audience by appealing to emotions, curiosity and empathy.
A great story can make information stand out. It can turn huge amounts of complicated facts into simple and relatable concepts. Making the message stick and resonate deeper.
A good message, wrapped in a compelling story and delivered with a purpose driven narrative – that’s how you maximise your impact!
And the way you tell your story is crucial! Research have shown, that film is one of the most effective channels for communication. Film is engaging, convenient to consume and can play on many different levels at the same time.
In short, film can communicate facts clearly and inspire individual action.
And that’s what makes the real difference – the personal aspect. By making the story personal, the call to action is extremely powerful. You see the values behind the facts, feel their importance and realise your own role in realising them.
It’s all about speaking to the individual employee at eyelevel. And appealing to personal involvement creates a sense of belonging, it instils responsibility and trust. This is how you motivate people and that’s how you get things done right!
At Bulldog and Partners, we specialise in internal communication.
We tell stories that help you get your message across – the right way.