Animated information film

Boligselskabet Sjælland needed to inform residents about the the economy in their housing department. The residents couldn’t quite understand the specific financial details or how they were connected to the housing association. Because the diversity of residents in the housing association the target audience for the film was quite extensive. That presented a number of challenges for a clear and efficient communication. The solution was to use a range of visual aids and clues to give the target audience a clear idea about the concept.

The film was constructed as an animated vector-film, where the use of drawn elements supports the main story. The design is kept in a relatively simple cartoon-style, where the most important elements pop-out in brand colours while the background is kept more neutral.