Animated information film

Following our initial film for IDA, promoting political involvement among students, we produced a second film to generate awareness among voters. The idea was to create a film that matched the style and colour scheme of the first one, but with a broader appeal, directed at members all ages – not just students.

The concept is born out of the opening (and final) sequence from the movie Forrest Gump. Here a feather is floating through the air, lands at the feat of Forrest, he picks it up and the movie begins. We wanted to use this visual metaphor to show that voting matters – that a single person can make a difference.

Elaborating on that metaphor, we follow a single vote floating through the process of the IDA election, see the political structure of the unions elected representation and the connection to the members and their daily lives